Really difficult to emphasize enough just how important social-networking is to the survival of communities like Higher Grounds. I really think it can be more than just another way to get the HG name out there- it can be an extra hook to keep people involved and informed about what is going on. The forums serve this purpose to a great extent already, but media is evolving and forums are about four steps behind social-networking sites. Also, there is much you can do with social-networking that you cannot do with forums or in game. Rewards for players who make wiki and general media contributions for instance. Imagine iphone alerts when that run you need tagged on is called.
A step further, imagine a universal server chat channel that you can text to from your phone, to gauge interest in runs etc. Social-networking systems are already outside the desktop and in very many pockets and carried around with people wherever they go. Could be helpful for HG to go along for the ride as well, at least to the extent that the player is plugged into the social-network at all times and not just when on their computer at home (or in some cases on their computer at work). "Awesome update, glad I got the alert on my phone while on the subway, can't wait to get home and play"...."woot, nessus is called and here I am watching a rerun of '_____'.....I better text to have a spot reserved and log in asap!".
Viral viral viral....playing a hitman in one of the fb games I remember how stupidly happy I was that all of my friends were notified with each kill my character made, how much $$$ was made from it, and my kill total...I can't imagine how cool it would be for all my nerdy friends to see when one of my characters goes demi...get into one of the more popular fb games that rewards for large friend #'s, and you have that same notification being sent to hundreds of people at a time. "Demigod? Higher Grounds? Whats that, gotta check it out".
The Higher Grounds facebook app...imagine the possibilities.
Hmmm I really despise facebook and most "social" media but so long as I have an account there does seem to be limited reason not to use this stuff. I am not in but 1 group on my FB and it is a private one I don't really know what all the differences are between the two group types.